Berlin, Germany | 2012 | Space conceptualization Design
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A stand for Innotrans

  • Client: SNCF
  • Design: SNCF Gares & Connexions, AREP
  • Surface: 640 m² on the ground, 365 m² in mezzanine, 30 m of banister
  • Delivery: 2012
AREP was commissioned to design the SNCF stand for Innotrans, the biggest rail transport trade fair, which took place in Berlin in September 2012.
The aim of the stand was to reflect the new single brand SNCF identity, while representing the various areas of expertise. The brief also involved reflecting the group’s strong presence in the railway industry, while remaining light and welcoming. The 1 000 m² stand was spread across two levels with a 360 m² mezzanine accessed via a 30 m central ramp that invited visitors to head up to the first floor right from the entrance area. The stand was deliberately open to all without there being any exclusive areas. However, it did include more private meeting rooms sized for different requirements (arranging lunches, making appointments, conference areas). Modules with a railway carriage design were used to showcase SNCF’s different business areas. Various media formats were utilised in the modules (videos, models and scale 1 components). These modules enabled a wide variety of content to be showcased while preserving a coherent overall theme. A 20 m long display wall on the upper floor showcased 43 SNCF train models from the past. These models reflected technical and service innovations over the course of time.