MULTIMODAL SIGNAGE

Lille, France | 2009 | Graphic design and signage
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Redefining a signage

  • Client: Urban Community of Lille
AREP designs coherent signage systems guaranteeing a continuous, end-to-end information chain based on:  -The analysis of walkways, needs and spaces -The drafting of the programme, and research on signage layout As a system of communication and identity, signage plays a role in showing a given space to its advantage.
By spotlighting essential places and services, it provides the keys to understanding the space for people using it. The idea is to simultaneously define a genuine graphic line and satisfy accessibility requirements through: 
  • Message visibility and legibility
  • The prioritising of information and the clarity of directions
  • The type and size of pictograms
  • The height and distance from which messages can be read